Friday, August 01, 2003

Smarter than thou
It is indeed strange that while assessing the audience�s reaction to television programming (or any media text for that matter), most evaluators frame questions that talk about the intelligibility of the program. We, as creators tend to presuppose our �superior intelligence� that we want to find out if the audience is �upto it� or not, and if we need to condescend to make ourselves simpler. Not many �creators� wonder if we could ever be simply beneath the standards of the audience. Few ask questions like, �Was my program too na�ve or silly?� It is this disrespect for the audience�s intelligence that makes for bad programming and bad art.

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